Acer’s ConceptD Earns Two Red Dot Awards for Brand and Communication

Acer’s ConceptD Earns Two Red Dot Awards for Brand and Communication


TAIPEI, Aug. 4, 2020 /PRNewswire/ — Acer’s ConceptD line of merchandise for creators has gained two 2020 Pink Dot Awards for Model and Communication Design. ConceptD’s international advertising marketing campaign “Creativity Decoded” was acknowledged by the jury within the “Digital Marketing campaign” class, whereas its eco-friendly packaging gained an award within the “Sustainable Packaging Design” class. ConceptD’s submissions had been hand-selected by a jury of 24 worldwide specialists for high quality and creativity from a pool of 6,992 whole submissions.

Acer’s ConceptD Earns Two Red Dot Awards for Brand and Communication
Acer’s ConceptD Earns Two Pink Dot Awards for Model and Communication

ConceptD’s “Creativity Decoded” Marketing campaign

“Creativity Decoded” is a full-funnel international digital marketing campaign which places a highlight on creators and their work. Following the model’s slogan of “Let Creators be Creators”, Acer reached out to a number of acclaimed artists, designers and studios to work collectively on certainly one of their “ardour initiatives” – one thing they’d all the time needed to do, however didn’t have the means to hold out. The creators had been provided with ConceptD computer systems to facilitate their work, a perfect working companion for creators and design professionals.

The marketing campaign consists of a sequence of movies, every highlighting a singular piece produced by an artist or studio. The movies peel aside the ultimate initiatives, layer by layer, to be able to reveal the method that went into them. In further Behind the Scenes episodes, every creator discusses their inventive course of and the function that know-how, notably highly effective computing {hardware}, performs of their creation course of.

The movies will be considered here, on the Creativity Decoded marketing campaign’s touchdown web page, whereas the marketing campaign case examine will be considered here.

ConceptD Notebooks’ Eco-Pleasant Package deal Design

Acer believes that firms are in a singular place to create constructive adjustments inside the communities they inhabit. ConceptD goals to redefine all the computing expertise and to drive the trade ahead. This dedication to innovation led to the event of eco-friendly packaging that was acknowledged by way of a Pink Dot award.

ConceptD’s pocket book packaging design strikes a stability between measurement and safety, and most elements make use of shared packaging to cut back materials waste. All LDPE foam packaging was eliminated with out compromising safety, whereas plastic luggage and movie covers had been eradicated wherever attainable. Moreover, soy ink printing was utilized to stop additional air pollution throughout the packaging’s reclamation course of sooner or later. General, the packaging is almost virgin-plastic free, is 100% recyclable and created from 90% recycled pulp.

A quick tour of ConceptD’s eco-friendly packaging is accessible here.

The Pink Dot Award

The Pink Dot Award is a world design award that goals to applaud progressive corporations and acknowledge these answerable for tomorrow’s tendencies. Specifically, the Manufacturers & Communication Design Award serves to honor the perfect manufacturers and inventive works of the 12 months. Manufacturers spanning 36 industries compete for the celebrated awards, that are awarded by a panel of specialists from world wide.

About Acer

Based in 1976, at this time Acer is without doubt one of the world’s high ICT corporations and has a presence in over 160 nations. As Acer appears to be like into the long run, it’s centered on enabling a world the place {hardware}, software program and companies will fuse with each other to open up new potentialities for customers and companies alike. From service-oriented applied sciences to the Web of Issues to gaming and digital actuality, Acer’s 7,000+ workers are devoted to the analysis, design, advertising, sale, and assist of merchandise and options that break obstacles between folks and know-how. Please go to www.acer.com for extra info.

© 2020 Acer Inc. All rights reserved. Acer and the Acer emblem are registered logos of Acer Inc. Different logos, registered logos, and/or service marks, indicated or in any other case, are the property of their respective house owners. All presents topic to alter with out discover or obligation and might not be obtainable by all gross sales channels. Costs listed are producer advised retail costs and should fluctuate by location. Relevant gross sales tax additional.

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