Alibaba Digital Economy Introduces “Starbucks Now” on Four Flagship Apps

Alibaba Digital Economy Introduces “Starbucks Now” on Four Flagship Apps


HANGZHOU, China, July 21, 2020 /PRNewswire/ — Alibaba Group (“Alibaba”) (NYSE: BABA; SEHK: 9988) as we speak introduced that the Seattle-based espresso big Starbucks Espresso Firm (“Starbucks”) will increase its attain to prospects throughout the Chinese language mainland by introducing its cellular order and pay characteristic “Starbucks Now” to a number of platforms within the Alibaba Digital Financial system together with Taobao, digital mapping and data supplier Amap, native providers app Koubei and Alipay.

Alibaba Digital Economy introduces “Starbucks Now” mobile order and pay feature on four flagship apps - Taobao, Amap, Koubei and Alipay
Alibaba Digital Financial system introduces “Starbucks Now” cellular order and pay characteristic on 4 flagship apps – Taobao, Amap, Koubei and Alipay

By activating “Starbucks Now” via any of those apps, customers can pre-order and pay for his or her favourite Starbucks beverage and meals on-line, after which decide up in-person at most Starbucks shops throughout the Chinese language mainland. Beforehand, this service was solely out there via the Starbucks China cellular app.

The prolonged service allows Starbucks to have interaction with extra Chinese language shoppers via a number of channels that faucet into the Alibaba Digital Financial system’s consumer base of practically 1 billion. It additionally provides China’s growing number of coffee lovers the added comfort of getting their on-line orders prepared for pick-up on the retailer location of their selection whether or not on the way in which to the workplace or on an journey in an unfamiliar metropolis.

Alibaba Enterprise Working System Empowerment

The newest announcement spotlights Alibaba’s unmatched means to assist manufacturers of all sizes unlock new development utilizing the Alibaba Enterprise Operation System (ABOS). Via the ABOS, with the assist of a cross-functional workforce at Alibaba, model companions can entry all of the instruments out there within the Alibaba Digital Financial system to assist speed up their digital transformation to innovate and turn into extra aggressive.

“The COVID-19 pandemic highlights the significance of digitalization, which is the cornerstone for any profitable model in China. Alibaba is dedicated to bolstering companies’ digital firepower via ABOS. Via this partnership, we are going to proceed to assist Starbucks in increasing its digital service choices throughout China to satisfy ever-evolving buyer preferences and create long-term worth,” mentioned Toby Xu, Vice President of Alibaba Group.

Merging On-line Ordering and Offline Eating

Earlier this 12 months, the COVID-19 lockdown severely disrupted a lot of China’s offline retail. Because the nation bounces again from the pandemic, retailers are seeing an uptrend in foot visitors whereas on-line enterprise stays sturdy.

With extra shoppers heading again to the shops, the prolonged “Starbucks Now” providers out there by way of Alipay, Taobao, Koubei, and Amap make it simpler for them to get pleasure from their each day cup of espresso at their favourite Starbucks places.

This newest service growth follows the successful strategic partnership entered into by Starbucks and Alibaba in 2018 that helped create a seamless Starbucks Expertise. Alibaba’s native providers platform Ele.me started to ship Starbucks espresso to shoppers’ doorsteps in September 2018.

About Alibaba Group

Alibaba Group’s mission is to make it straightforward to do enterprise anyplace. The corporate goals to construct the long run infrastructure of commerce. It envisions that its prospects will meet, work and dwell at Alibaba, and that it is going to be an excellent firm that lasts 102 years.

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