How Smart made the new Hyun Bin, Son Ye Jin TVC possible

How Smart made the new Hyun Bin, Son Ye Jin TVC possible


Manila, Philippines — Final February 14, Sensible delivered a video shock that despatched followers of energy couple Hyun Bin and Son Ye Jin into a complete Ok-lig frenzy. Like a climax to a trilogy that began with Hyun Bin’s Easy Sensible Ako TVC final June to Son Ye Jin’s Sensible Signature flip, the brand new Sensible 5G marketing campaign simply made what appeared unimaginable, doable.

Subscribers and followers who didn’t surrender on the social media hashtag #InSmartWeTrust lastly received what they’ve been craving for—a joint marketing campaign top-billed Hyun Bin and Son Ye Jin.

How Smart made the new Hyun Bin, Son Ye Jin TVC possible
How Sensible made the brand new Hyun Bin, Son Ye Jin TVC doable

“Right here at Sensible, we all the time have the very best curiosity of our prospects at coronary heart. So you may simply think about how we felt when followers of Hyun Bin and Son Ye Jin flooded our Twitter, Fb, and Instagram with requests, begging for a joint materials that includes the pair. It could have taken some time however we felt it was definitely worth the wait as the celebs aligned for us to lastly launch our new marketing campaign final Valentine’s Day,” mentioned Jane J. Basas, Sensible SVP and Head of Client Wi-fi Enterprise.

She added, “We owe this TVC to our subscribers and Crash Touchdown On You (CLOY) followers who rallied behind the hashtag #InSmartWeTrust, hoping that we might deliver them collectively. Belief is just not simply earned, so we worth it a lot. We knew that this has became one thing greater and the belief of our prospects propelled us to satisfy their want.”

Hyun Bin, Son Ye Jin ship heartfelt needs to Filipinos

From “The Captain Has Landed” to touchdown into one another’s arms, Hyun Bin and Son Ye Jin took chemistry to a complete new degree within the Sensible 5G TVC as they chase one another on the street and thru completely different dimensions solely to fulfill once more simply as Bin asks, “Do you imagine it’s doable?” To which Ye Jin replies, “I do!”

Smart 5G Hyun Bin, Son Ye Jin TVC
Sensible 5G Hyun Bin, Son Ye Jin TVC

In a Sensible-exclusive video, the 2 shared their expertise engaged on the challenge. Hyun Bin revealed that they needed to shoot in the midst of a snowstorm in January. “I keep in mind it snowed lots on the day of the shoot. Because of that, the taking pictures was enjoyable regardless of the chilly climate.”

Son Ye Jin recalled how distinctive the expertise was working with the Sensible workforce anew. “I’m so blissful to be with Sensible for the second time. It’s lots simpler as a result of we labored with the identical workforce.”

Having mentioned that, she disclosed that she’s trying ahead to extra campaigns from Sensible. “And I’m so excited to see extra fantastic commercials.”

The pair additionally revealed that they needed to go to the Philippines to be with their supporters bodily however must settle now with the heat of digital love by being with native followers on-line.

Addressing Filipinos in all places, Hyun Bin mentioned, “Hiya. That is Hyun Bin. I’ve been given one other probability to fulfill you all by Sensible’s new marketing campaign video. I hope that you just’ll proceed to help Sensible and me. I want you a Completely happy New Yr. Please maintain yourselves wholesome and heat this yr.”

Son Ye Jin echoed her associate’s message by saying, “I could not have the ability to meet you all in individual however I’m very blissful that I can greet you thru this video. Final yr was a tough yr for everybody. I sincerely hope you turn into happier this yr. I hope to see you quickly. Keep wholesome till then.”

Ben&Ben joins the ‘inevitable’

Whereas it was essential for Sensible to grant the desires of its subscribers relating to bringing customers nearer to their international idols, the TVC additionally introduced a possibility to place an area band behind the video’s soundtrack and musical scoring.

Right here’s the place Ben&Ben is available in, offering “Inevitable,” the track that’s heard within the background whereas Hyun Bin and Son Ye Jin pursue one another on this romantic-sci-fi TVC.

With lyrics impressed by real-life occasions, Ben&Ben members merely occur to be CLOY followers as nicely. In a collaboration set to movement by the band, Sensible, and Sony Music Phils, issues began falling into place when it got here to the lending soundtrack and musical rating for the TVC.

In an official assertion launched by Sony Music Phils, lead singer Paolo Benjamin mentioned, “Inevitable is a track that tries to explain the character of destiny, and the way all our actions someway lead us to some higher place that’s destined for us. It’s additionally a track about being actual with somebody, and that regardless of how scary that will appear at occasions, there may be freedom in baring your truest nature with somebody pricey to you, even when that somebody is your self.”

Miguel Benjamin added, “The songwriting in itself presents an idea of the state that’s each a surreal thriller and a peaceable certainty, so we needed to create an aural illustration of what these lyrics felt like. Our course of began with a mixture of acoustic guitars, which I tweaked with sitar results as the principle intro riff; sort of like a illustration of the 2 contrasting emotions working collectively.”

Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos
Hyun Bin, Son Ye Jin ship heartfelt needs to Filipinos

The chief in 5G

Sensible has achieved what appeared unimaginable by placing Hyun Bin and Son Ye Jin collectively in a single challenge for the primary time very like the most recent improvement with Sensible 5G, which has began enabling subscribers to do groundbreaking issues we thought we couldn’t do.

The most recent evolution in wi-fi communications, 5G provides superfast information speeds and fiber-like low latency, which allow customers to add and obtain heavy recordsdata in seconds, stream high-resolution movies seamlessly, play on-line video games with out noticeable lag, and profit from different cutting-edge apps and providers on their smartphone with fiber-like speeds.

Sensible is on the forefront of the 5G revolution within the Philippines with the continued nationwide roll-out of its ultrafast 5G community, which incorporates strategic websites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark Metropolis in Pampanga, and Rizal.

To allow extra subscribers to expertise 5G, Sensible has teamed up with smartphone producers like Huawei, Samsung, realme, and Vivo in providing Sensible 5G-certified units below Sensible Signature 5G Plans.

The Philippines’ quickest cell information community

Sensible’s 5G rollout enhances the cell providers supplier’s in depth 4G/LTE and 3G community within the nation, already thought-about the quickest within the Philippines by third-party cell web analytics companies resembling Ookla and Opensignal.

Ookla, the worldwide chief in web testing and evaluation, named Sensible because the nation’s quickest cell information community within the second half of 2020 after it achieved a Pace Rating™ of 24.99, with common speeds of 20.08 Mbps for obtain, and seven.42 Mbps for add, based mostly on 3,915,679 user-initiated checks taken with Speedtest®.

Then again, Opensignal, an unbiased cell analytics agency, famous in its November 2020 Cell Community Expertise Report for the Philippines* that Sensible remained forward of the competitors when it comes to Video Expertise, Add, and Obtain Pace Expertise, 4G Availability, and 4G Protection Expertise.

To know extra about Sensible 5G, go to 5g.good and comply with Sensible’s official accounts on Fb at facebook.com/SmartCommunications, and Twitter and Instagram at @LiveSmart.

*Impartial information referenced with consent from Opensignal “The cell community expertise throughout 5 areas within the Philippines has vastly improved since This autumn 2018 – October 2020”

* Opensignal Awards – Philippines: Cell Community Expertise Report November 2020, based mostly on unbiased evaluation of cell measurements recorded through the interval July 1 – September 28, 2020, © 2021 Opensignal Restricted.

Additionally learn: Hyun Bin And Son Ye Jin Send Fans’ Hearts Aflutter In New Smart TVC





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