LONDON, July 27, 2020 /PRNewswire/ — TODAY, Johnnie Walker, the world’s primary Scotch whisky, celebrates a 200-year milestone, and appears to the subsequent 200 years of Scotch, with the announcement of 4 unique restricted editions. Every of those 200th anniversary releases – a brand new bottle design and three newly crafted whiskies – are a celebration of the unimaginable journey, pioneering spirit and dedication to high quality that was began by founder, John Walker, in 1820.
The whiskies pictured are: Johnnie Walker Blue Label 200th Anniversary Restricted Version Design; Johnnie Walker Blue Label Legendary Eight;John Walker & Sons Celebratory Mix; John Walker & Sons Bicentenary Mix
Diageo World Scotch Director, John Williams, mentioned: “We wished to mark our 200-year journey with the launch of those 4 unique restricted editions – they’re a celebration of the place we’ve come from however, greater than that, they’re every expressions of what’s attainable at this time and into tomorrow, and that’s thrilling.
“John’s spark, imaginative and prescient and entrepreneurial fireplace have been the impetus to rising the John Walker title, our enterprise and in the end a brand new future for Scotch whisky. This 12 months we’re celebrating the steps he first took – steps which have impressed generations of our whisky makers and are on the coronary heart of every little thing we do at this time and can do tomorrow.”
Every anniversary launch celebrates a singular a part of this 200 12 months journey:
JOHNNIE WALKER BLUE LABEL 200TH ANNIVERSARY LIMITED EDITION DESIGN
This new restricted version design options gorgeous illustrations that deliver to life the 200-year journey of John Walker & Sons and Johnnie Walker, paying homage to a few of the nice cities and nations which have been a part of this inspiring story since 1820.
JOHNNIE WALKER BLUE LABEL LEGENDARY EIGHT
This unique launch celebrates 200 years of craft.. It’s a clean, mellow Scotch crafted utilizing whisky hand chosen from solely eight legendary distilleries that every one existed in 1820, together with some very uncommon expressions from long-closed “ghost” distilleries.
JOHN WALKER & SONS CELEBRATORY BLEND
This restricted version launch is impressed by a breakthrough second in John Walker & Sons’ historical past – the launch of Outdated Highland Whisky within the 1860s. This wealthy and complicated Scotch is impressed by the flavours discovered within the Walker household’s grocery retailer throughout that interval and is crafted with whiskies from distilleries working on the time.
JOHN WALKER & SONS BICENTENARY BLEND
This distinctive whisky is a sensorial journey down the aromatic aisles of John Walker’s unique grocery retailer in Scotland with wealthy layers that re-imagine the unique flavours that formed John Walker’s creativeness. It’s crafted with uncommon and distinctive whiskies, all aged for at the least 28 years, together with whiskies from long-closed “ghost” distilleries comparable to Pittyvaich, Cambus and shortly to be re-opened Port Ellen.
Johnnie Walker Grasp Blender, Jim Beveridge, mentioned: “Every of those unique releases deliver a contemporary perspective to our 200th anniversary story and are the proper strategy to have a good time this second for Johnnie Walker. It feels very apt to be asserting them this week to coincide with John Walker’s birthday.”
The launch of those 200th anniversary releases follows the announcement of a £185 million funding in Scotch tourism from dad or mum firm, Diageo, with a number of recent multi-sensory, immersive whisky experiences throughout Scotland and their most up-to-date announcement of a brand new paper-based bottle launching with Johnnie Walker in 2021, a world-first within the drinks trade, to spearhead a extra sustainable future for Scotch because the model appears to be like to the subsequent 200 years.
All 4 unique releases will launch from October onwards, topic to market distribution and availability, for a restricted interval solely.*
For additional info, please see right here: https://www.johnniewalker.com/en/our-whisky/limited-edition-whiskies/
Notes to Editors:
*Variants, availability and worth factors will differ per market. Please get in contact along with your native Johnnie Walker staff for extra info.
About Johnnie Walker:
2020 marks 200 years since Johnnie Walker founder, John Walker, first threw open the doorways to a grocer’s store in Scotland and started a journey that introduced the model from the 4 corners of Scotland to the 4 corners of the World.
As we speak, Johnnie Walker is the world’s primary Scotch whisky model (IWSR 2019) loved by folks in over 180 nations. For the reason that time of its founder, those that mix its whiskies have pursued flavour and high quality above else.
In these early days of John Walker, the enterprise that grew to become Johnnie Walker carried the title of the founder and through the 19th century the enterprise was promoting whiskies underneath the title of John Walker & Sons. Shoppers started utilizing Johnnie Walker and the title was adopted in 1908.
As we speak’s vary of award-winning whiskies consists of Johnnie Walker Pink Label, Black Label, Double Black, Inexperienced Label, Gold Label Reserve, Aged 18 Years and Blue Label. Collectively they account for over 19 million instances bought yearly (IWSR, 2018), making Johnnie Walker the preferred Scotch Whisky model on the earth.
Diageo is a world chief in beverage alcohol with an impressive assortment of manufacturers together with Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on each the London Inventory Alternate (DGE) and the New York Inventory Alternate (DEO) and our merchandise are bought in additional than 180 nations all over the world. For extra details about Diageo, our folks, our manufacturers, and efficiency, go to us at www.diageo.com. Go to Diageo’s world accountable ingesting useful resource, www.DRINKiQ.com, for info, initiatives, and methods to share finest follow.
Celebrating life, day by day, in every single place.
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