King Power, Ministry of Tourism and Sports and TAT Launch Thailand Smiles With You campaign

King Power, Ministry of Tourism and Sports and TAT Launch Thailand Smiles With You campaign


BANGKOK, July 23, 2020 /PRNewswire/ — King Energy Group, in collaboration with the Ministry of Tourism and Sports activities, and the Tourism Authority of Thailand (TAT), broadcasts an exceptional marketing campaign ‘THAILAND SMILES WITH YOU’ which goals to advertise Thailand to the world by means of Leicester Metropolis FC, a UK premier league workforce which boasts billion worldwide followers. The marketing campaign highlights ‘Thai Smiles’ within the that means of sending assist and care from Thai folks to folks on the earth throughout this troublesome time of the pandemic. The mission is about to reinforce Thailand’s picture and assist enhance the nation’s financial well-being by means of travelling actions and tourism, with long-term expectations. Presiding over the opening ceremony is Common Prayut Chan-o-cha, Thailand’s Prime Minister with Common Prawit Wongsuwan, Deputy Prime Minister, Anutin Charnvirakul, Deputy Prime Minister and Minister of Public Well being, Saksayam Chidchob, Minister of Transport, Distat Hotrakitya, Secretary-Common to the Prime Minister, Chote Trachu, Everlasting Secretary of Ministry of Tourism and Sports activities, and Dr. Yuthasak Supasorn, Governor of Tourism Authority of Thailand becoming a member of the occasion at Aksra Theatre, King Energy Advanced, Rangnam Highway.

https://photos.prnasia.com/prnh/20200723/2865897-1
https://pictures.prnasia.com/prnh/20200723/2865897-1

Mr. Aiyawatt Srivaddhanaprabha, CEO of King Energy Group, and Leicester Metropolis FC Chairman says, “The THAILAND SMILES WITH YOU marketing campaign is likely one of the initiatives King Energy Group proposed within the letter replying to the Prime Minister which was earlier despatched to non-public sectors asking for assist and collaboration to reduce the impression of hardship confronted by the Thai folks and restore the nation’s financial welfare.”

“To this point, the federal government has introduced a number of insurance policies and initiatives to deal with the COVID-19 pandemic which has introduced the world’s financial system to a halt and has gravely affected the folks’s psychological well being, socialising, and methods of life. As a Thai and an entrepreneur whose ethics is firmly rooted in social accountability, we’re proud to cooperate with the federal government in mitigating the adversity and supporting initiatives that may each instantly and not directly profit our nation’s financial and social well-being, hoping that it’ll lead us by means of this disaster protected and sound.”

Thailand stays one of many world’s high locations for travellers from all over the world having the potential in each side, particularly the exceptional Thainess that’s inscribed within the well-known ‘Thai smile.’ ‘Smile’ is the distinctive trait of the Thai folks. Additionally it is a common image of care and ethical assist that may be understood by each individual no matter race, language, gender and age. It’s on this perception that impressed us to call the marketing campaign THAILAND SMILES WITH YOU.”

This collaborated marketing campaign between King Energy Group, the Ministry of Tourism and Sports activities, and the Tourism Authority of Thailand goals at sending care and ethical assist from the Thai folks to the world amidst this pandemic disaster by means of King Energy’s Leicester Metropolis FC’s communication channels and platforms, one UK’s premier league groups of which the recognition is confirmed by its followers in 212 international locations, comprising 643 households, and 4.7 billion viewers. This collaboration marks an essential event between Thailand, the Thai folks and Leicester Metropolis FC because the world will witness the phrase ‘THAILAND‘ SMILES WITH YOU on the LCFC footballers’ jerseys for the primary time and all through the 2020-2021 season!

Furthermore, the marketing campaign’s title ‘THAILAND SMILES WITH YOU’ may even seem on signboards at King Energy Stadium, Leicester, England, in addition to the membership’s social media that are adopted by greater than 13 million worldwide subscribers. The particular quick movie ‘THAILAND SMILES WITH YOU’ starring LCFC footballers will probably be broadcasted inside and out of doors the nation. Ten thousand limited-screened jerseys titled ‘THAILAND SMILES WITH YOU’ will probably be obtainable on the market in Thailand and all proceeds to be donated to The College of Science, Mahidol College and The College of Drugs Ramathibodi Hospital RNA COVID-19 vaccine improvement programmes and different COVID-19 vaccine initiatives supported by the Thai authorities accordingly.  

Mr. Aiyawatt concludes that “We hope that THAILAND SMILES WITH YOU marketing campaign will depart an excellent impression and kind a cherished reminiscence of the Thais friendship within the thoughts of travellers all over the world and above all, reiterate Thainess to the world.”

Mr. Chote Trachu, Everlasting Secretary of Ministry of Tourism and Sports activities, speaks of the particular collaboration with the personal sector to publicise the picture of Thailand that “the COVID-19 state of affairs has severely affected the tourism business. Worldwide travelling has been suspended. Home journeys have been slowed down. Enterprise homeowners and the Thai folks usually discover themselves on this troublesome state of affairs. The Ministry of Tourism and Sports activities, along with the Tourism Authority of Thailand, realise that it’s important and pressing to revise our technique and materialise the plan to revive the Thai tourism business. Our participation within the marketing campaign THAILAND SMILES WITH YOU with King Energy Group goals at sending the message of assist to the world by means of the mission’s numerous actions. It should additionally talk the Thai distinctive id, in addition to the Thai idea of friendship, to the world. These are our distinguished core worth of Thai tourism that has lengthy attracted guests from all continents. We’re assured that the marketing campaign THAILAND SMILES WITH YOU will present our nation’s ethical assist and friendship to the remainder of the world, and hopefully create an excellent picture of Thai tourism sooner or later.”

On the event of presiding over the official opening ceremony of THAILAND SMILES WITH YOU marketing campaign, Common Prayut Chan-o-cha, the Prime Minister speaks of the mission THAILAND SMILES WITH YOU is a mission that occurs as a response to the federal government’s letter to members of the personal sector who has potential to assist our nation which is gravely affected by the COVID-19 disaster. Drawing from our well-known ‘Thai Smile,’ THAILAND SMILES WITH YOU is an effective marketing campaign which passes on the Thai ethical assist to the world in our united battle towards the pandemic, with the hope to return to our regular life quickly. I’m really happy {that a} personal sector firm comparable to King Energy has given full assist to the federal government to assist stabilise the nation’s financial system by making a mission for the frequent good. The corporate’s worldwide community supplies a robust outlet to advertise Thailand to the world as Leicester Metropolis FC which is a high premier league workforce has billion followers all over the world.”

The Prime Minister additionally anticipates that this mission will make the world bear in mind the nation’s ethical assist by means of “Thai Smile”, and may act as a medium that draws folks everywhere in the world to go to Thailand when the whole lot is in place and prepared. Subsequently, the general image of the Thai financial system will probably be improved by the arrival of travelling actions and tourism sooner or later.

The ten thousand limited-designed THAILAND SMILES WITH YOU jerseys will probably be obtainable on the market in Thailand at 2,500 THB every with all proceeds to be donated to The College of Science, Mahidol College and The College of Drugs Ramathibodi Hospital RNA COVID-19 vaccine improvement programmes and different COVID-19 vaccine initiatives supported by the Thai authorities accordingly. Pre-order can be obtainable at  www.thailandsmileswithyou.com from as we speak (23 July 2020) onwards. And for the primary time on the earth, folks will witness LCFC footballers carrying THAILAND SMILES WITH YOU jerseys within the match towards Manchester United FC on Sunday, 26 July 2020 – which will probably be world’s premier ‘Jersey for Thailand‘ phenomenon.

Photograph – https://photos.prnasia.com/prnh/20200723/2865897-1?lang=0





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