To the beat of The Coconut Nut Malibu Remix, over 30 Malibu Ambassadors from around the globe will spark a dance craze #TheCoconutChallenge.
NEW YORK, Aug. 5, 2020 /PRNewswire/ — Malibu is bringing just a little little bit of sunshine to the world this summer season by a partnership with Platinum Promoting American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from seven completely different nations for the launch of #TheCoconutChallenge. Media personalities and creators equivalent to comic Hannah Stocking, singer and radio presenter Fleur East, and inventive director Ashley Banjo will kick off #TheCoconutChallenge by performing The Coconut Nut Malibu Remix dance strikes, created by famend choreographer Matt Steffanina.
“#TheCoconutChallenge represents summer season enjoyable and the spirit of being collectively,” mentioned Johan Radojewski, Vice President of World Advertising and marketing for Malibu at The Absolut Firm. “The partnership of our ambassadors from throughout the globe and the abilities of Dillon Francis offers us the chance to share just a little little bit of sunshine.”
And that’s not all! Followers who share their dance strikes to the beat of The Coconut Nut Malibu Remix and tag their posts with #TheCoconutChallenge could possibly be featured in Dillon’s crowdsourced music video, scheduled to premiere later this summer season.
“The Coconut Nut is an ideal lighthearted anthem for summer season vibes, so I hope my new Malibu remix and #TheCoconutChallenge can present a second of reprieve whereas every thing on this planet nonetheless appears so unsure,” mentioned Dillon Francis.
Comply with @malibu_rum on Instagram
Malibu is the primary flavored spirit model globally. Because the refreshing style of summer season, Malibu has sustained 30 years of success and is bought in additional than 130 nations worldwide, together with the US, UK, France, Germany and Canada. Malibu owes its distinctive style to a refined mix of Caribbean rum, coconut taste and high-quality sugar.
Malibu is aware of that summer season is the time when folks really feel their most free and completely satisfied, therefore all advertising and marketing communication from Malibu is targeted on liberating the spirit of summer season, serving to folks to dwell the perfect summer season potential. Its product portfolio displays its mission to assist folks to launch their “summer season selves”, reflecting the laid-back temper of the season. The broad product vary contains a spread of refreshing flavors capturing the essence of summer season, together with: Malibu Unique, the enduring summer season drink excellent for creating summer season cocktails; and a number of ready-to-drink cans providing enjoyable and refreshing style on the go, excellent for spontaneous summer season moments with mates.
Malibu is produced and marketed by The Absolut Firm, a part of Pernod Ricard, which holds probably the most prestigious model portfolios within the sector.
* Advantage – The artistic company by VICE is the company of file for Malibu and the creators of the marketing campaign
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