Royal Caribbean Group sets sail with updated corporate identity

Royal Caribbean Group sets sail with updated corporate identity

MIAMI, July 30, 2020 /PRNewswire/ — When an organization is thought for elevating the bar on design and innovation, nothing is exempt from the mantra of steady enchancment—not even the corporate’s personal title.

That’s why Royal Caribbean Cruises Ltd. is now recognized by a brand new moniker: Royal Caribbean Group (NYSE: RCL).

“The title is easier, brisker and extra trendy. It’s additionally extra descriptive—Royal Caribbean Group sounds like a mum or dad firm title, reflective of our progress and evolution since we final up to date our id greater than 20 years in the past,” mentioned Royal Caribbean Group chairman and CEO Richard Fain.

The corporate’s flagship cruise line manufacturers – Royal Caribbean Worldwide, Superstar Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises – are all now proud members of Royal Caribbean Group.

Royal Caribbean Group’s emblem has additionally been up to date. The corporate’s iconic crown and anchor emblem has been sharpened and made extra symmetrical, and now resides inside a circle always.

The Royal Caribbean Group id was designed by Chermayeff & Geismar & Haviv.

About Royal Caribbean Group 
Royal Caribbean Group (NYSE: RCL) is the working enterprise title for Royal Caribbean Cruises Ltd. Royal Caribbean Group is the proprietor of 4 international cruise trip manufacturers: Royal Caribbean International, Celebrity Cruises, Silversea and Azamara. Royal Caribbean Group can be a 50% proprietor of a three way partnership that operates TUI Cruises and Hapag-Lloyd Cruises. Collectively, our manufacturers function 63 ships with an extra 16 on order as of July 10, 2020. Study extra at or

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