TCP Group unveils more than RMB 1 billion of investment to expand Red Bull operations in China over the next three years

TCP Group unveils more than RMB 1 billion of investment to expand Red Bull operations in China over the next three years


  • Investments will assist to additional develop TCP’s presence within the Chinese language market by supporting its native partnerships, establishing a brand new consultant workplace, in-country workforce, and manufacturing facilities in addition to supporting the launch of latest Pink Bull merchandise and different progressive merchandise from TCP’s world portfolio.
  • The Huairou District Celebration Committee and the Huairou District authorities in Beijing helps TCP to determine its new operations. TCP’s new investments are anticipated to drive main will increase within the manufacturing and sale of Pink Bull merchandise
  • TCP stays unwavering in its dedication to proceed contributing to the event of China’s financial system and society throughout these tough instances – TCP hopes its funding will spur financial development, create jobs and contribute to China’s sustainable improvement.

BEIJING, Might 19, 2020 /PRNewswire/ — TCP Group, the inventors and homeowners of the Pink Bull model and logos in China and globally, at this time introduced a collection of investments totaling RMB 1.06 billion over the following three years in China. Marking the start of an thrilling new chapter for Pink Bull, the investments will additional develop TCP’s presence within the Chinese language market by supporting its native partnerships, establishing a brand new consultant workplace, in-country workforce, and manufacturing facilities in addition to supporting the launch of latest Pink Bull merchandise and different progressive merchandise from TCP’s world portfolio.

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group
Mr. Saravoot Yoovidhya, Chief Government Officer of TCP Group

New investments to develop TCP’s presence in China

As a part of the investments, TCP has carried out a collection of feasibility research aimed toward exploring the opportunity of opening new manufacturing facilities in China. TCP is dedicated to investing additional within the Huairou District by opening a brand new manufacturing middle. The native authorities has been offering help and help to facilitate this endeavor regardless of the numerous challenges introduced by the COVID-19 pandemic. 

Recognizing the necessity to set up a extra everlasting presence in China, TCP has arrange an organization. This new basis and new in-country worker base will assist TCP to raised improve its advertising and marketing and R&D capabilities by higher understanding the wants, habits, and preferences of native shoppers and to develop merchandise that may even higher meet their specific wants. Because the China market continues to evolve quickly, TCP’s new in-country capability will make sure the demand from its Chinese language prospects is met via fixed innovation and the introduction of latest merchandise within the very close to future.

Mr. Saravoot Yoovidhya, Chief Government Officer of TCP, stated, “TCP is proud to unveil our deliberate investments of RMB 1.06 billion over the following three years within the Chinese language market. China, as my household’s ancestral residence, has all the time been on the entrance and middle of our ambitions to develop into a world ‘Home of Manufacturers,’ and our new dedication will assist make that aspiration a actuality, by strengthening our foundations in-country and subsequently empowering TCP to deliver the perfect of Pink Bull to Chinese language shoppers. We’re grateful to the Beijing Municipal Authorities, Huairou District Celebration Committee and the Huairou District Authorities for all the time offering such a superb enterprise and funding setting and thank them for his or her help for our subsequent section of growth. We hope that via these efforts in Huairou, and at this specific time for the reason that COVID-19 epidemic has come to an finish, we will obtain our frequent objectives when it comes to financial development in addition to proceed to construct upon TCP’s longstanding dedication to China by contributing to its sustainable improvement.”

New partnerships and enterprise mannequin to energy TCP’s shiny new future in China

TCP has been establishing new partnerships and a brand new enterprise mannequin to make sure the long-term improvement of Pink Bull in China. At its coronary heart, this bold technique is targeted on persevering with to supply high-quality and bonafide Pink Bull merchandise to the huge variety of Chinese language shoppers. The brand new enterprise mannequin is in step with the enterprise mannequin that TCP follows world wide, which has allowed TCP to construct such a powerful worldwide enterprise via a community of trusted companions.

TCP has been launching new Pink Bull merchandise in China due to TCP’s native strategic companions, Guangzhou Yao Power Co., Ltd. (“GZYE”) and Pusheng Meals Gross sales Co., Ltd. (“PS”). The brand new Pink Bull merchandise embody the regionally produced Pink Bull® An Nai Ji Drink which accommodates a novel mixture of high-quality substances, together with American ginseng extract and Pink Bull® Vitamin Taste Drink, which brings China’s shoppers the traditional style of Pink Bull, imported immediately from the long-lasting model’s birthplace in Thailand. As the most recent additions to TCP’s world-class ‘Home of Manufacturers,’ each merchandise have confirmed immensely widespread amongst Chinese language shoppers. With the joint efforts of native companions, we’ve seen a constantly strengthening native distribution community for the 2 merchandise, which has achieved geographical protection throughout 227 cities in 24 provinces nationwide, in addition to over 1 billion RMB in gross sales income for practically half a yr in 2019. TCP’s new investments are anticipated to drive main will increase within the manufacturing and sale of Pink Bull merchandise.

Mr. Saravoot Yoovidhya stated, “Our partnership with GZYE and PS brings collectively the worldwide market requirements of Pink Bull merchandise, best-in-class operations and administration capabilities, and unparalleled advertising and marketing and distribution experience in addition to a deep-felt ardour and respect for the Pink Bull model – all of which provides up to what’s an progressive enterprise with boundless potential, heralding an thrilling new daybreak for Pink Bull in China. We’ll additional strengthen this strategic partnership and work carefully with our native companions to make sure that our enterprise continues to play a small however essential function in supporting the event of the complete Chinese language beverage business.”

Trying to the longer term, Mr. Saravoot Yoovidhya stated, “Because of the COVID-19 pandemic, 2020 is likely one of the most difficult years the world has confronted in many years. Nonetheless, TCP stays unwavering in our dedication to proceed contributing to the event of China’s financial system and society throughout these tough instances.”

He concluded, “The announcement of our new investments follows the latest launch of TCP’s China Mental Property Safety Fund with the help of quite a few Chinese language governmental businesses. We’ve additionally donated over RMB 12 million in addition to many Pink Bull merchandise to assist battle COVID-19. Within the months and years to come back, TCP will proceed devoting ourselves wholeheartedly to constructing a wholesome, affluent future along with our companions and dependable Chinese language shoppers.”





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