TCP Group unveils more than USD 150 million of investment to expand Red Bull operations in China over the next three years

TCP Group unveils more than USD 150 million of investment to expand Red Bull operations in China over the next three years


  • Investments will assist to additional increase TCP’s presence within the Chinese language market by supporting its native partnerships, establishing a brand new consultant workplace, in-country workforce, and manufacturing facilities in addition to supporting the launch of latest Crimson Bull merchandise and different progressive merchandise from TCP’s international portfolio.
  • The Huairou District Get together Committee and the Huairou District authorities in Beijing helps TCP to determine its new operations. TCP’s new investments are anticipated to drive main will increase within the manufacturing and sale of Crimson Bull merchandise
  • TCP stays unwavering in its willpower to proceed contributing to the event of China’s financial system and society throughout these troublesome instances — TCP hopes its funding will spur financial progress, create jobs and contribute to China’s sustainable improvement.

BANGKOK, Might 20, 2020 /PRNewswire/ — TCP Group, the inventors and house owners of the Crimson Bull model and emblems in China and globally, at the moment introduced a sequence of investments totaling greater than USD 150 million over the following three years in China. Marking the start of an thrilling new chapter for Crimson Bull, the investments will additional increase TCP’s presence within the Chinese language market by supporting its native partnerships, establishing a brand new consultant workplace, in-country workforce, and manufacturing facilities in addition to supporting the launch of latest Crimson Bull merchandise and different progressive merchandise from TCP’s international portfolio.

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group
Mr. Saravoot Yoovidhya, Chief Government Officer of TCP Group

New investments to increase TCP’s presence in China

As a part of the investments, TCP has carried out a sequence of feasibility research geared toward exploring the potential for opening new manufacturing facilities in China. TCP is dedicated to investing additional within the Huairou District by opening a brand new manufacturing middle. The native authorities has been offering help and help to facilitate this enterprise regardless of the numerous challenges introduced by the COVID-19 pandemic. 

Recognizing the necessity to set up a extra everlasting presence in China, TCP has arrange an organization. This new basis and new in-country worker base will assist TCP to raised improve its advertising and marketing and R&D capabilities by higher understanding the wants, habits, and preferences of native shoppers and to develop merchandise that may even higher meet their specific wants. Because the China market continues to evolve quickly, TCP’s new in-country capability will make sure the demand from its Chinese language prospects is met by means of fixed innovation and the introduction of latest merchandise within the very close to future.

Mr. Saravoot Yoovidhya, Chief Government Officer of TCP Group, mentioned, “TCP is proud to unveil our deliberate investments of greater than USD 150 million over the following three years within the Chinese language market. China, as my household’s ancestral house, has all the time been on the entrance and middle of our ambitions to turn into a worldwide ‘Home of Manufacturers,’ and our new dedication will assist make that aspiration a actuality, by strengthening our foundations in-country and due to this fact empowering TCP to convey the easiest of Crimson Bull to Chinese language shoppers. We’re grateful to the Beijing Municipal Authorities, Huairou District Get together Committee and the Huairou District Authorities for all the time offering such a wonderful enterprise and funding setting and thank them for his or her help for our subsequent section of growth. We hope that by means of these efforts in Huairou, and at this specific time because the COVID-19 epidemic has come to an finish, we will obtain our frequent objectives when it comes to financial progress in addition to proceed to construct upon TCP’s longstanding dedication to China by contributing to its sustainable improvement.”

New partnerships and enterprise mannequin to energy TCP’s shiny new future in China

TCP has been establishing new partnerships and a brand new enterprise mannequin to make sure the long-term improvement of Crimson Bull in China. At its coronary heart, this bold technique is targeted on persevering with to offer high-quality and legit Crimson Bull merchandise to the huge variety of Chinese language shoppers. The brand new enterprise mannequin is according to the enterprise mannequin that TCP follows world wide, which has allowed TCP to construct such a robust worldwide enterprise by means of a community of trusted companions.

TCP has been launching new Crimson Bull merchandise in China because of TCP’s native strategic companions, Guangzhou Yao Power Co., Ltd. (“GZYE”) and Pusheng Meals Gross sales Co., Ltd. (“PS”). The brand new Crimson Bull merchandise embody the regionally produced Crimson Bull® An Nai Ji Drink which incorporates a singular mixture of high-quality elements, together with American ginseng extract and Crimson Bull® Vitamin Taste Drink, which brings China’s shoppers the basic style of Crimson Bull, imported instantly from the long-lasting model’s birthplace in Thailand. As the newest additions to TCP’s world-class ‘Home of Manufacturers,’ each merchandise have confirmed immensely standard amongst Chinese language shoppers. With the joint efforts of native companions, we’ve seen a repeatedly strengthening native distribution community for the 2 merchandise, which has achieved geographical protection throughout 227 cities in 24 provinces nationwide, in addition to over USD 150 million in gross sales income for practically half a yr in 2019. TCP’s new investments are anticipated to drive main will increase within the manufacturing and sale of Crimson Bull merchandise.

Mr. Saravoot Yoovidhya mentioned, “Our partnership with GZYE and PS brings collectively the worldwide market requirements of Crimson Bull merchandise, best-in-class operations and administration capabilities, and unparalleled advertising and marketing and distribution experience in addition to a deep-felt ardour and respect for the Crimson Bull model – all of which provides up to what’s an progressive enterprise with boundless potential, heralding an thrilling new daybreak for Crimson Bull in China. We’ll additional strengthen this strategic partnership and work intently with our native companions to make sure that our enterprise continues to play a small however vital function in supporting the event of all the Chinese language beverage business.”

Seeking to the long run, Mr. Saravoot Yoovidhya mentioned, “Because of the COVID-19 pandemic, 2020 is likely one of the most difficult years the world has confronted in many years. Nevertheless, TCP stays unwavering in our willpower to proceed contributing to the event of China’s financial system and society throughout these troublesome instances.”

He concluded, “The announcement of our new investments follows the latest launch of TCP’s China Mental Property Safety Fund with the help of quite a few Chinese language governmental companies. We’ve additionally donated over USD 1.68 million in addition to many Crimson Bull merchandise to assist battle COVID-19. Within the months and years to come back, TCP will proceed devoting ourselves wholeheartedly to constructing a wholesome, affluent future along with our companions and dependable Chinese language shoppers.”

About TCP Group

The TCP Group is likely one of the main meals and beverage corporations in Thailand, with a various product portfolio comprising 4 product classes – vitality drinks, electrolyte drinks, useful drinks and snacks – and greater than 30 product strains underneath 9 manufacturers. This contains Crimson Bull, the world’s main vitality drink, which the corporate’s founder Mr. Chaleo Yoovidhya invented in 1975. The TCP Group is the one producer of the Crimson Bull taste world wide guaranteeing solely high quality elements are utilized in Crimson Bull worldwide. TCP, along with the Yoovidhya Household, personal the Crimson Bull emblems worldwide. Mr. Chaleo established Hainan Crimson Bull Power Drink Co. Ltd. in 1993, in Hainan province, the birthplace of his father.

China is the Yoovidhya Household’s ancestral homeland, and their Chinese language household title is Xu (?). Hainan Crimson Bull manufactures Crimson Bull – named Hong Niu in Chinese language by Mr. Chaleo – for the home market. In response to the drink’s growing reputation, Mr. Chaleo and his household established Crimson Bull Vitamin Drink Co. Ltd. (RBVC) in 1995 with different shareholders so as to serve Crimson Bull to Chinese language shoppers nationwide. In September 2018, following the expiration of RBVC’s three way partnership time period, TCP determined to launch new partnerships and a brand new enterprise mannequin so as to proceed offering high quality, authorized Crimson Bull merchandise to the huge variety of Chinese language shoppers in addition to guarantee Crimson Bull continues to be some of the standard drinks in China at the moment.

About Crimson Bull Merchandise Licensed & Operated by TCP in China

Crimson Bull® An Nai Ji Drink: Legally approved by TCP for manufacturing and distribution in China and accepted by the China Meals and Drug Administration (CFDA), Crimson Bull® An Nai Ji is as energizing as the worldwide model’s basic merchandise. The brand new beverage additionally incorporates a singular mixture of high-quality elements, together with American ginseng extract, which make it a stand-out recent providing within the international Crimson Bull vitality drink line-up.

Crimson Bull® Vitamin Taste Drink: As the newest addition to TCP’s world-class ‘home of manufacturers,’ Crimson Bull® Vitamin Taste Drink will convey China’s shoppers the basic style of Crimson Bull, imported instantly from the long-lasting model’s birthplace in Thailand. Per Crimson Bull’s whole product portfolio, the drink incorporates genuine Thai elements of the best high quality, together with taurine, inositol, B-group nutritional vitamins, and many others.

Picture – https://photos.prnasia.com/prnh/20200519/2807920-1?lang=0





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