Technology for good: Fundraising goes social

Technology for good: Fundraising goes social

How Expertise and Social Media performed a significant function in elevating funds for the COVID-19 donation drive

MANILA, Philippines — Within the new regular, doing good is way more digital.

On this time of COVID-19, many millennials are displaying their assist for the nation’s well being staff through the use of social media to lift funds for Private Protecting Gear (PPE) corresponding to face masks, face shields, and hazmat fits.

Food for frontliners
Meals for frontliners – Frontline staff obtain meals from CloudEats, the nation’s largest cloud kitchen firm.

A eureka second

Final March, 5 buddies in Quezon Metropolis obtained collectively in a eureka second to begin a PPE fund drive for the nation’s frontline healthcare staff. With the assistance of buddies, households, and sort strangers, they’ve raised over P3.2 million as of April 28, 2020.

In accordance with 26-year-old Jonas Tamayo, it was his pal Chabeli Cua who got here up with the thought. Cua, together with Choi Co, takes care of sourcing provides in addition to hospital relations. In the meantime, their buddies Frankie Cu and Ysa Syyap deal with the funds and logistics whereas Tamayo is in-charge of communications.

The group’s preliminary goal was to assist round 5-10 hospitals. Nonetheless, the robust response of people that took half of their marketing campaign enabled them to do way more.

“Our donations are greater than what we anticipated after we first began this fund drive. This enabled us to provide or procure 1000’s of face shields, hazmat fits, and N95 masks. We’ve got distributed these varied PPEs to over 100 hospitals and teams with the identical beneficiary as ours, such because the Workplace of the Vice President’s Angat Buhay program,” Tamayo stated.

The group used three social media principal channels as platforms for his or her marketing campaign – Fb, Instagram, and a stay Google Doc that’s made obtainable for the general public.

“Social media has performed a giant function in serving to elevate consciousness about our donation drive. It was additionally important when it comes to gathering extra hospital contacts from totally different individuals who have seen our posts,” Tamayo stated.

“We did many of the legwork by means of totally different digital platforms, particularly on supply and fee transfers. Digital performs a giant function on how we attempt to stay within the ‘new regular’ and now we have to discover ways to use it responsibly to our benefit,” Tamayo added.

Five friends in Quezon City have raised over P3.2-M to help frontline healthcare workers in Metro Manila.
5 buddies in Quezon Metropolis have raised over P3.2-M to assist frontline healthcare staff in Metro Manila.

Over 60,000 meals for frontliners

CloudEats founders Kimberly Yao and Iacopo Rovere have been serving to out frontline staff by offering them with scorching meals. So far, CloudEats has raised P3.eight million and has given over 60,000 scorching meals by means of varied associate hospitals and native authorities items (LGUs) in Metro Manila.

CloudEats is the most important cloud kitchen firm within the Philippines. A cloud kitchen serves as a restaurant kitchen that accepts incoming orders solely by means of on-line ordering programs and presents no dine-in facility.

“Provided that our enterprise is underneath important items and that we might nonetheless function, we wished to guarantee that we’re in a position to assist out to those that are in want,” Yao stated.

“We consider that on this time, our neighborhood must work collectively greater than ever to outlive the pandemic. Meals is a crucial product that everybody wants. We gladly provided our companies to assist and feed the hard-working and hungry,” Yao added.

Yao and Rovera have distributed all their donations to associate hospitals and LGUs. These embrace the Philippine Common Hospital, East Avenue Medical Heart, the Nationwide Kidney Transplant Institute, Cardinal Santos Medical Heart, and the Philippine Coronary heart Heart.

To boost consciousness about their marketing campaign, the 2 have relied on Spotify, Fb, and Instagram. With the assistance of households and buddies, they gathered a number of donations by means of Fb and Instagram tags and shares. The group additionally consistently posts updates on their feed, tales, and newsletters concerning the progress of the meals drive.

“It helps that a number of our household and buddies share our supplies on their private pages, group chats, and public teams,” Yao stated.

To make the most of social media, the corporate put up a donation web site for the meals drive. For many who have an interest to participate on this marketing campaign, chances are you’ll donate and be taught extra in regards to the fund drive at

Tulong Ilocano

24-year-old Kitkat Pajaro, alongside together with her group of buddies from Ilocos Sur, began a fundraising marketing campaign known as “TULONG ILOCANO”. It’s a COVID-19 fund drive for frontliners primarily based in Ilocos Sur. In accordance with Pajaro, the group wished to create a platform for different Ilocanos like themselves who need to assist frontline medical staff in COVID-19 hospitals in Ilocos Sur.

The Tulong Ilocano campaign turns over its PPE and medical supply donations to some hospitals in Ilocos Sur.
The Tulong Ilocano marketing campaign turns over its PPE and medical provide donations to some hospitals in Ilocos Sur.

The group’s preliminary goal was P150,000 however they managed to lift P162,158.40 of complete donations.

“We have been in a position to buy vital medical provides and varied PPE to 3 designated COVID-19 hospitals in Ilocos Sur, together with Gabriela Silang Common Hospital, Magsingal District Hospital, and Narvacan District Hospital,” Pajaro stated.

To push their fund drive, Pajaro and her buddies used three main social media platforms, together with Instagram, Fb, and Twitter.

“Our group created supplies for on a regular basis on-line posting. This principally consists of day by day updates throughout our social media platforms till we have been in a position to attain our objective of P150,000. We even inspired our different buddies to repost and even tried to speak to some influencers in order to get the phrase out extra,” she stated.

“It’s robust to navigate life and the brand new regular in the midst of a pandemic, however these beneficiant and digitally adept millennials present us that we will nonetheless contribute and make issues higher for our communities. Their artistic and accountable use of our community and digital companies encourage us to work tougher to guarantee that extra folks will profit from expertise,” stated PLDT Public Affairs Head Ramon R. Isberto.

To know extra in regards to the efforts of the PLDT Group in beating the COVID-19 pandemic, please go to

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