Thailand Boosts Online Mega-Events Reaching Global Fan Base amidst COVID-19 Pandemic

Thailand Boosts Online Mega-Events Reaching Global Fan Base amidst COVID-19 Pandemic

BANGKOK, June 2, 2020 /PRNewswire/ — Regardless of the COVID-19 pandemic, Thailand has boosted its mega-events business, with the completion of on-line occasions derived from profitable festivals.

Mrs. Nichapa Yoswee, TCEB’s Senior Vice President
Mrs. Nichapa Yoswee, TCEB’s Senior Vice President

“The Concord World Puppet Channel” and “Bangkok Music Metropolis” demonstrated that resilience and innovation are properly and actually current within the Thai occasions business with an in-depth understanding of worldwide viewers conduct of Thailand’s competition organisers, after they each occurred in April and Could.

In taking their occasion enterprise on-line, adopting momentary digital measures to beat the obstacles led to by these circumstances, the organisers of each occasions have proven the world that the present should go on.

The “Concord World Puppet Channel” (aka Concord of World Puppet Pageant) engages its viewers by addressing social points by the artwork of storytelling. It attracted 6,164 members of its viewers from Thailand, Japan, India, Bangladesh and Lao PDR to remain engaged remotely, clocking up 201.5 complete watching hours for 4 days in April and three in Could.

In accordance with Mr. Nimit Pipithkul, Director of Concord World Puppet Pageant, the channel launched with a formidable music video collaboration created by artists in 15 international locations throughout Asia and Europe.      

Fungjai and Nylon Thailand, the co-founders of The Bangkok Music Metropolis, additionally invited its viewers to remain entertained whereas at dwelling, offering artist content material on-line. Renamed the At Dwelling Pageant, the occasion reached a home viewers of 120,757, in addition to 1,828 individuals from 45 international locations throughout the globe. By utilizing dwell streaming providers together with Fb and YouTube, the occasion was in a position to attain an viewers at present disadvantaged of the first revenues and speak to channels between the creators and their viewers – specifically live shows, pubs and theatres.

One other occasion, Thailand Toy Expo 2020, provided a brand new sort of on-line expertise by Digital Tour 360 and Reside Stream with robust help of TCEB throughout Could 28-31. Greater than 50 worldwide and native artists used the web platform to current their newest collections, enabling the followers to get in contact with their favourite toy manufacturers and designers.

Furthermore, mass participation mobility occasion Transfer Asia is deliberate to remodel right into a digital expertise referred to as the Dwelling Marathon 10KM. Occasion CEO Mr. Boonperm Intanapasat mentioned: “The entire intention is to encourage lively dwelling wherever one lives. The individuals can entry home-based skilled coaching programmes.”

Thailand Conference and Exhibition Bureau (TCEB) has performed a supporting function in additional on-line mega-events. It has been working carefully with occasion organisers within the nation because the early indicators of the outbreak, offering instruments such because the TCEB MICE Intelligence Centre’s ‘Digital Assembly House’; a platform that accommodates as much as 10,000 on-line individuals in a single session.

TCEB’s Senior Vice President in control of enterprise, Mrs. Nichapa Yoswee, mentioned: “TCEB is readily available to supply steady help as occasions make the momentary transition from bodily to on-line. The help features a digital platform for webinars in addition to one-to-one engagement for exhibitions, in order that attendees and viewers can keep engaged, keep lively, and likewise keep entertained with enterprise occasions and world festivals.”

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