Trip.com Group joins Google to launch Travel Trends Report

Trip.com Group joins Google to launch Travel Trends Report


SINGAPORE, June 23, 2020 /PRNewswire/ — As a part of its lately introduced “Journey On” marketing campaign, main worldwide on-line journey companies supplier Journey.com Group has joined Google to launch the Journey.com Group x Google Journey Developments Report.

Google China Head of Industry (OTA) Wilson Wu (pictured) announces the joint Travel Trends Report at the Trip.com Group “Travel On” launch event.
Google China Head of Business (OTA) Wilson Wu (pictured) declares the joint Journey Developments Report on the Journey.com Group “Journey On” launch occasion.

Drawing on numerous indicators, together with evaluation of search question statistics from Google Developments, a pilot survey carried out within the Asia-Pacific area, and companies insights knowledge from Journey.com Group, the report offers an in depth snapshot of how customers are responding to the evolving dynamics throughout the journey business, in addition to the anticipated tendencies for journey over the approaching months.

Coinciding with the gradual resumption of journey and alleviation of restrictions in quite a few markets, the report signifies that curiosity in journey, particularly short-haul journey, is on the rise. In line with the report, amongst these contemplating journey plans, round 30% wish to make a journey throughout the subsequent three months.

The report’s findings additionally strongly point out that home and regional journey would be the first sector to expertise a rebound, with short-haul merchandise accounting for over 70% of searches made for patrons within the Asia-Pacific area.

On the idea of information for the area, the report identifies the highest 20 short-haul locations for upcoming journeys as: Bangkok, Seoul, Shanghai, Jeju-do, Tokyo, Bali, Manila, Busan, Xi’an, Kuala Lumpur, Osaka, Penang, Da Nang, Bintan, Taipei, Singapore, Pattaya, Hong Kong, Phuket and Macau.

The Trip.com Group x Google Travel Trends Report identifies the ‘Top 20 Short Haul Getaway Destinations’ for the Asia-Pacific region (pictured).
The Journey.com Group x Google Journey Developments Report identifies the ‘Prime 20 Brief Haul Getaway Locations’ for the Asia-Pacific area (pictured).

Wanting additional into the longer term, the report anticipates that as circumstances enhance, the highest 20 locations within the subsequent section will probably be: Japan, Thailand,  Hong Kong, the USA, South Korea, Macau, Taiwan, the UK, Australia, Canada, Singapore, Malaysia, Cambodia, Vietnam, Indonesia, France, Germany, the UAE, the Philippines and the Maldives.

The Trip.com Group x Google Travel Trends Report predicts long-term trends with a forecast for the ‘Top 20 Next Phase Destinations’ (pictured).
The Journey.com Group x Google Journey Developments Report predicts long-term tendencies with a forecast for the ‘Prime 20 Subsequent Part Locations’ (pictured).

Talking on the launch occasion, Google China Head of Business (On-line Journey Companies) Wilson Wu famous that the report additionally identifies essential tendencies for the business to pay attention to, as companies make preparations for a resurgence in journey demand and adapt to modified buyer expectations.

“With the onset of the pandemic your entire world is going through an unprecedented degree of uncertainty. The conventional dynamics of the journey enterprise have been accomplished up-ended, and that is undoubtedly not a simple time for many people,” mentioned Wu. “However even in the course of this international disaster, there are alternatives to bounce again and innovate in the direction of the brand new regular.”

In line with the report’s findings, in gentle of the uncertainties skilled over the previous few months, prospects recognized flexibility as their most essential consideration, with 57% of shoppers nominating penalty-free cancellation insurance policies as essentially the most enticing function when reserving journey. Along with flexibility, 27% of shoppers recognized advance reserving promotions as their key motivator for reserving journey, whereas 25% most popular insurance coverage protection.

“Now could be the time to seize restoration demand,” mentioned Wu. “Journey suppliers should reply with services that permit flexibility.”

As a part of its lately launched “Journey On” initiative, Journey.com Group has responded to the findings of the report with the introduction of versatile reserving varieties, important reductions for advance bookings and standardised security ensures. With these measures in place to rebuild traveller confidence, the main journey companies supplier anticipates a rebound for journey over the approaching months.

“We are able to’t wait to begin travelling once more, and exploring the wonders of the world, and what the world wants most proper now could be the liberty to journey on safely,” mentioned Journey.com Group CEO Jane Solar. “With the measures for security and adaptability we’ve introduced, and these wonderful offers and thrilling new merchandise on provide, that second is now. It’s time to journey on.”

About Journey.com Group:
Journey.com Group is a number one one-stop journey service supplier comprising of Journey.com, Ctrip, Skyscanner, and Qunar. Throughout its platforms, Journey.com Group allows native companions and vacationers all over the world to make knowledgeable and cost-effective bookings for journey services, by the aggregation of complete journey associated data and sources, and a sophisticated transaction platform consisting of cell apps, Web web sites and 24/7 customer support facilities. Based in 1999 and listed on NASDAQ in 2003, Journey.com Group has develop into one of many best-known journey manufacturers on this planet, with the mission of ‘making each journey the proper journey’.

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