“Xiamen Instant” campaign ended as a successful promotion of Xiamen’s poetic life

“Xiamen Instant” campaign ended as a successful promotion of Xiamen’s poetic life


XIAMEN, China, June 3, 2020 /PRNewswire/ — With the intention to improve its worldwide repute and concrete model consciousness of “Sea-kissed Backyard, Poetic Xiamen”, Xiamen Tradition and Tourism Bureau and 360 digital camera maker Insta360 collectively launched the net thematic marketing campaign of “Xiamen On the spot” from Could 19-30, 2020. By platforms corresponding to Fb, Twitter and YouTube and home new media platforms like WeChat and Weibo, the marketing campaign was offered for home and abroad netizens from totally different angles regarding Xiamen’s charming scenes of “Metropolis within the Sea and Sea within the Metropolis” and poetic life loved by world vacationers in such a lovely ecological backyard.

Poster of “Xiamen Instant”
Poster of “Xiamen On the spot”

The marketing campaign of “Xiamen On the spot” was joined by two well-known vacationers KOL — Mogu and Ayou, with the most recent motion digital camera “ONE R” and revolutionary photographing strategies, as vacationers in Xiamen, they offered VR panorama +Vlog reportings. By way of inviting world netizens to a romantic and nice “Cloud Tour”, they’d not solely conveyed a metropolis picture built-in with leisure, well being upkeep, style and vitality, but in addition manifested look of Xiamen as a contemporary worldwide port scene vacationer metropolis filled with vitality and appropriate for the sojourn.

Within the marketing campaign, as a principal advertising matrix, @VisitXiamen has launched 42 messages and seven glorious movies in whole and realized the publicity of 10 million and followers’ interplay of 1.27 million. Of them, movies in regards to the marketing campaign have been performed greater than 1.05 tens of millions. The superb knowledge exhibits that whether or not in revolutionary contents or promotion, the marketing campaign of “Xiamen On the spot” was extremely appreciated by shoppers from each house and overseas.

This on-line thematic marketing campaign “Xiamen On the spot” was one other profitable case launched by a Chinese language vacationer metropolis everywhere in the world. First, it was the profitable cross-border cooperation, vividly decoding the publicity and promotion theme of “Spring Blossoms, Visiting Xiamen”. Second, it’s a profitable novel recreation. Lastly, it was a profitable publicity instance. Abroad new media platforms of Xiamen Tradition and Tourism Bureau corresponding to Fb, Twitter and YouTube in addition to the official Weibo and WeChat Official Account of home We-Media, the official Weibo of Insta360 and KOL We-Media fashioned a publicity and promotion matrix, thus displaying coziness, heat, leisure, well being and security of Xiamen and “recommending” the poetic lifetime of Xiamen as a Sea-kissed Backyard for all of the world.

Photograph – https://photos.prnasia.com/prnh/20200603/2820486-1?lang=0





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