SHANGHAI, July 20, 2020 /PRNewswire/ — Yum China Holdings, Inc. (the “Firm” or “Yum China“) (NYSE: YUMC) as we speak introduced that it has been named because the Official Retail Meals Companies Sponsor of the Olympic and Paralympic Winter Video games Beijing 2022 (“Beijing 2022″). Yum China additionally turns into an Official Sponsor of the Chinese language Olympic Committee by the tip of 2024.
Because the Official Retail Meals Companies Sponsor of Beijing 2022 Video games, Yum China will present retail meals companies for the Video games. Yum China’s manufacturers, together with KFC, Pizza Hut and others, shall be on web site on the Beijing 2022 venues offering meals and refreshment for guests and athletes from around the globe. The sponsorship rights will even permit Yum China to make use of, for promoting and promotional functions, the Olympic marks and imagery of the Beijing 2022 Olympic Winter Video games in addition to marks of the Chinese language Olympic Committee. Yum China plans to launch a sequence of Olympic-themed advertising and marketing campaigns to excite and encourage shoppers.
“We’re honored to assist the Beijing 2022 Olympic and Paralympic Winter Video games as an Official Sponsor,” mentioned Joey Wat, CEO of Yum China. “At Yum China, we’re dedicated to leveraging our model affect, robust offline and on-line community, in addition to over 250 million members to advertise the Olympic values of Excellence, Respect and Friendship. Constructing on our established reference to younger individuals, we hope to encourage and encourage elevated participation in winter sports activities, and contribute to bringing the Olympic spirit to life.”
Leveraging its industry-leading digital capabilities, Yum China has constructed a strong digital ecosystem that spans all the buyer journey, a number of consumption situations and customized client wants. That is serving to Yum China to create enhanced buyer experiences and engagement alternatives, increasing affect from eating places to the group in areas of equivalent to tradition and sports activities.
The sponsorship settlement builds on Yum China’s lengthy track-record of selling sports activities and wholesome life in communities all through China. This contains supporting main sporting occasions such because the 2019 Tennis Masters, 3×Three basketball competitions and metropolis marathons. Yum China appears ahead to welcoming guests and athletes from around the globe to Beijing in 2022.
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About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Manufacturers in mainland China. It has unique rights in mainland China to KFC, China’s main quick-service restaurant model, Pizza Hut, the main informal eating restaurant model in China, and Taco Bell, a California-based restaurant chain serving modern Mexican-inspired meals. Yum China additionally owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii & JOY ideas outright. The Firm had 9,295 eating places in over 1,400 cities on the finish of March 2020. Yum China ranked # 361 on the Fortune 500 listing for 2020. In 2020, Yum China was named to the Bloomberg Gender-Equality Index and was licensed as a High Employer 2020 in China by the High Employers Institute, each for the second consecutive 12 months. For extra data, please go to http://ir.yumchina.com.
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Supply: Yum China Holdings, Inc.