Yum China Named Official Retail Food Services Sponsor of the Beijing 2022 Olympic Winter Games

Yum China Named Official Retail Food Services Sponsor of the Beijing 2022 Olympic Winter Games

SHANGHAI, July 20, 2020 /PRNewswire/ — Yum China Holdings, Inc. (the “Firm” or “Yum China“) (NYSE: YUMC) as we speak introduced that it has been named because the Official Retail Meals Companies Sponsor of the Olympic and Paralympic Winter Video games Beijing 2022 (“Beijing 2022″). Yum China additionally turns into an Official Sponsor of the Chinese language Olympic Committee by the tip of 2024.

Yum China unveiled a composite logo to mark the sponsorship
Yum China unveiled a composite emblem to mark the sponsorship

Yum China CEO Joey Wat celebrates the sponsorship with other representatives
Yum China CEO Joey Wat celebrates the sponsorship with different representatives

Because the Official Retail Meals Companies Sponsor of Beijing 2022 Video games, Yum China will present retail meals companies for the Video games. Yum China’s manufacturers, together with KFC, Pizza Hut and others, shall be on web site on the Beijing 2022 venues offering meals and refreshment for guests and athletes from around the globe. The sponsorship rights will even permit Yum China to make use of, for promoting and promotional functions, the Olympic marks and imagery of the Beijing 2022 Olympic Winter Video games in addition to marks of the Chinese language Olympic Committee. Yum China plans to launch a sequence of Olympic-themed advertising and marketing campaigns to excite and encourage shoppers.

“We’re honored to assist the Beijing 2022 Olympic and Paralympic Winter Video games as an Official Sponsor,” mentioned Joey Wat, CEO of Yum China. “At Yum China, we’re dedicated to leveraging our model affect, robust offline and on-line community, in addition to over 250 million members to advertise the Olympic values of Excellence, Respect and Friendship. Constructing on our established reference to younger individuals, we hope to encourage and encourage elevated participation in winter sports activities, and contribute to bringing the Olympic spirit to life.”

Leveraging its industry-leading digital capabilities, Yum China has constructed a strong digital ecosystem that spans all the buyer journey, a number of consumption situations and customized client wants. That is serving to Yum China to create enhanced buyer experiences and engagement alternatives, increasing affect from eating places to the group in areas of equivalent to tradition and sports activities.

The sponsorship settlement builds on Yum China’s lengthy track-record of selling sports activities and wholesome life in communities all through China. This contains supporting main sporting occasions such because the 2019 Tennis Masters, 3×Three basketball competitions and metropolis marathons. Yum China appears ahead to welcoming guests and athletes from around the globe to Beijing in 2022.

Ahead-Trying Statements

This press launch incorporates “forward-looking statements” throughout the that means of Part 27A of the Securities Act of 1933 and Part 21E of the Securities Alternate Act of 1934. Ahead-looking statements typically may be recognized by the truth that they don’t relate strictly to historic or present information and by means of forward-looking phrases equivalent to “count on,” “expectation,” “consider,” “anticipate,” “could,” “might,” “intend,” “perception,” “plan,” “estimate,” “goal,” “predict,” “seemingly,” “will,” “ought to,” “forecast,” “outlook,” “look ahead to” or related terminology. These statements are primarily based on present estimates and assumptions made by us in mild of our expertise and notion of historic tendencies, present situations and anticipated future developments, in addition to different elements that we consider are acceptable and cheap below the circumstances, however there may be no assurance that such estimates and assumptions will show to be right. Ahead-looking statements embody, with out limitation, statements concerning our methods and enterprise plans. Ahead-looking statements aren’t ensures of efficiency and are inherently topic to recognized and unknown dangers and uncertainties which are tough to foretell and will trigger our precise outcomes to vary materially from these indicated by these statements. We can’t guarantee you that any of our expectations, estimates or assumptions shall be achieved. The forward-looking statements included on this press launch are solely made as of the date of this press launch, and we disclaim any obligation to publicly replace any forward-looking assertion to mirror subsequent occasions or circumstances, besides as required by regulation. All forward-looking statements must be evaluated with the understanding of their inherent uncertainty. It’s best to seek the advice of our filings with the Securities and Alternate Fee (together with the data set forth below the captions “Threat Elements” and “Administration’s Dialogue and Evaluation of Monetary Situation and Outcomes of Operations ” in our Annual Report on Type 10-Okay and our Quarterly Report on Type 10-Q) for extra element about elements that might have an effect on our monetary and different outcomes.

About Yum China Holdings, Inc.

Yum China Holdings, Inc. is a licensee of Yum! Manufacturers in mainland China. It has unique rights in mainland China to KFC, China’s main quick-service restaurant model, Pizza Hut, the main informal eating restaurant model in China, and Taco Bell, a California-based restaurant chain serving modern Mexican-inspired meals. Yum China additionally owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii & JOY ideas outright. The Firm had 9,295 eating places in over 1,400 cities on the finish of March 2020. Yum China ranked # 361 on the Fortune 500 listing for 2020. In 2020, Yum China was named to the Bloomberg Gender-Equality Index and was licensed as a High Employer 2020 in China by the High Employers Institute, each for the second consecutive 12 months. For extra data, please go to http://ir.yumchina.com.

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Supply: Yum China Holdings, Inc.

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