SHANGHAI, June 1, 2020 /PRNewswire/ — Yum China Holdings, Inc. (the “Firm” or “Yum China“) (NYSE: YUMC) at this time introduced that it’s partnering with Past Meat, Inc. (NASDAQ: BYND), a pacesetter in plant-based meat, to introduce the Past Burger® as a restricted time providing at choose KFC, Pizza Hut and Taco Bell areas in mainland China beginning June 3. This partnership marks the introduction of Past Meat’s Past Burger in mainland China.
“We see nice potential for the plant-based meat market in China,” stated Joey Wat, CEO of Yum China. “This newest introduction throughout KFC, Pizza Hut and Taco Bell manufacturers is predicted to seize useful shopper suggestions throughout totally different areas in China. It’ll allow us to optimize flavors and processes and assist assess the potential for bigger scale rollouts sooner or later. This thrilling growth is the newest iteration of our on-going dedication to introduce new and revolutionary merchandise to Chinese language customers.”
“We’re proud to additional our partnership with the Yum household of manufacturers by launching Past Meat choices at choose KFC, Pizza Hut and Taco Bell areas in mainland China. I’m enthusiastic about what this launch means in phrases of collectively being of service to the Chinese language shopper as they search out the dietary and environmental advantages of our scrumptious plant-based meats. Extra usually, our partnership with Yum China and the enduring manufacturers of KFC, Pizza Hut and Taco Bell is an encouraging and vital milestone towards elevated accessibility to our plant-based meat globally,” stated Ethan Brown, Past Meat Founder and CEO.
Launching on June 3, KFC will supply the Past Burger as a 3-day restricted time supply at 5 areas in Beijing, Chengdu, Hangzhou and Shanghai. The Past Burger will present Chinese language customers an thrilling and scrumptious plant-based twist on the enduring beef burger patty.
Pizza Hut can be launching its first-ever burger choices by testing a combo set that features each a Past Burger and an Australian sirloin steak burger at six shops in Shanghai from June eight to11. Pre-sale coupons are required for taking part within the check and can be found just for Pizza Hut’s members beginning June 1.
In the meantime, Taco Bell will supply a taco made with the plant-based Past Burger patty at three shops in Shanghai from June 3-10. The taco combines Taco Bell’s basic taco recipe with a crispy corn taco, signature Mexican spices and elements corresponding to chipotle and black beans, greens and distinctive sauce.
Plant-based meat merchandise have turn into an more and more in style idea world wide. Previous to partnering with Past Meat, KFC and Taco Bell had beforehand carried out assessments of plant-based meat merchandise in China. In April 2020, KFC examined plant-based hen nuggets at choose shops in Shanghai, Guangzhou, and Shenzhen, whereas in December 2019, Taco Bell examined a plant-based pork taco at choose shops in Shanghai. Yum China’s in-depth market understanding and shopper insights, gathered over the previous 30 years, supply a robust basis to ascertain the idea of plant-based meat in China. KFC, Pizza Hut and Taco Bell are among the many first Western restaurant manufacturers to introduce a plant-based meat product in China and with this check they’re becoming a member of their international counterparts in serving to to popularize plant-based meat merchandise.
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About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Manufacturers in mainland China. It has unique rights in mainland China to KFC, China’s main quick-service restaurant model, Pizza Hut, the main informal eating restaurant model in China, and Taco Bell, a California-based restaurant chain serving revolutionary Mexican-inspired meals. Yum China additionally owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii & JOY ideas outright. The Firm had 9,295 eating places in over 1,400 cities on the finish of March 2020. Yum China ranked # 361 on the Fortune 500 listing for 2020. In 2020, Yum China was named to the Bloomberg Gender-Equality Index and was licensed as a High Employer 2020 in China by the High Employers Institute, each for the second consecutive 12 months. For extra info, please go to http://ir.yumchina.com.
About Past Meat
Past Meat, Inc. (NASDAQ: BYND) is without doubt one of the quickest rising meals corporations in the US, providing a portfolio of revolutionary plant-based meats. Based in 2009, Past Meat has a mission of constructing meat immediately from crops, an innovation that permits customers to expertise the style, texture and different sensory attributes of in style animal-based meat merchandise whereas having fun with the dietary and environmental advantages of consuming its plant-based meat merchandise. Past Meat’s model dedication, Eat What You Love™, represents a robust perception that by consuming its portfolio of plant-based meats, customers can get pleasure from extra, not much less, of their favourite meals, and by doing so, assist handle issues associated to human well being, local weather change, useful resource conservation and animal welfare. Past Meat’s portfolio of plant-based proteins have been obtainable at roughly 94,000 retail and foodservice shops in 75 nations worldwide as of March 28, 2020. Go to www.BeyondMeat.com and observe @BeyondMeat, #BeyondBurger and #GoBeyond on Fb, Instagram and Twitter.
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Supply: Yum China Holdings, Inc.